Hot on the heels of the Avatar footage (an extensive report on which can be found here) came a huge announcement from Cameron. August 21st is to be Avatar day with 15 minutes of footage to be screened for free to audiences around the world.

“We wanted people who couldn’t come to Comic-Con to be able to see what you’ve seen so we’re going to take over as many IMAX and 2D cinemas on August 21st,” explained Cameron. We’re going to allow international audiences to come and see footage from Avatar for free on August 21st.”

It’s official so mark it in your diary and be sure to find out where your nearest 3D cinema is folks (and I’m hoping this isn’t just limited to America!)…